In the months of November and December of 2010, DECA members in White Horse, Tennessee organized a nine-week campaign to end the use of the r-word in a derogatory way. The campaign included a pep-rally launch, promotional t-shirt, selling of silicone bracelets, a pledge table, video public service announcement and viral communications. Their goal was to receive 2,000 pledges from students and the community.
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